Innovation outcome is contingent upon a match between a firms internal capabilities and its external context technological innovation addresses specific ways in which the slim odds of corporate success can be enhanced it analyzes why companies choose certain new technologies from a technological economic and institutional perspective. Xerox was amongst the first few to develop the personal computer but failed to commercialize it sony was unable to reap benefits from its betamax technology even though it was superior to its competitor vhs the list of such technological oversights is endlesssimilarly there are several instances of technological foresights. Challenges for building a theory of technological innovation stem from the inevitability of oversights and foresights how can the slim odds of success be enhanced this book suggests how innovation outcomes can be systematic and enacted by technology entrepreneurs who break away from past constraints in order to actively manage present . Technology innovation will appeal to academics students researchers consultants and practitioners who are concerned with technology management en schemadescription 1 technological innovation oversights and foresights raghu garud praveen nayyar and zur shapira 2. Technological innovation attempts to make sense of the technological dynamism that appears to be endemic to the times and to provide some plausible suggestions for managing technological innovation the editors had even greater ambitions to develop a theory of technological innovation with such a statement in their introduction the editors generate great expectations or skepticism
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