By concentrating on the 1980s onwards the author aims to address the period in which parks and attractions developed into a global phenomenon clearly the industry has much deeper routes in europe and north america and these are acknowledged in chapter such as those examining the origins of the theme park concept carnivals fairs . This book provides an understanding of the nature and function of theme parks as spaces of entertainment with comprehensive analyses of their operation strategies finance and marketing illustrated throughout by worldwide case studies empirical data and practical examples this book will be of interest to students in leisure and tourism management and to practitioners in the industry . the purpose of this paper is to analyze the dimensions and practices that have shaped the present global theme park industry the reader is first introduced to the characteristics of the global theme park industry following a historical review of the evolution of theme parks the paper reports on the scope of the global theme park industry according to major geographical regions. Since the 1980s the theme park industry has developed into a global phenomenon with everything from large worldwide theme parks to countless smaller ventures from the first pleasure gardens to the global theme park companies this book provides an understanding of the nature and function of theme parks as spaces of entertainment. Findings the paper concludes that continuous growth of the global theme park industry will be influenced by the quality and amount of marketing and advertising campaigns development of new
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